It seems like casual and hardcore games have been around for ages. And they've been especially dominant in the world of mobile devices thanks to the rising popularity of mobile games. But now there's a new type of games that's emerging as very successful - hyper casual games!
During the last couple of years, we've literally seen the interest in the hyper-casual genre skyrocket. In mid-2018 Reuters even reported that the US multinational investment bank Goldman Sachs has invested a whopping $200 million investment in a hyper-casual games developer.
Now it's time to finally lift up the curtain and realize what these games are all about and why they're here to stay!
What Exactly Are Hyper-Casual Games?
Hyper-casual stands for not complicated, lightweight and straightforward games that rely on very simple game mechanics. In fact, everything about these games is simple including the layout, structure etc.
Thus, these games come with instant gameplay ("tap-to-play") and infinite replayability. That's exactly why hyper-casual games tend to be quite addictive as well. There's simply no end, no grand finale - you can play the game infinitely.
Apart from that, there's no learning curve involved when it comes to hyper-casual games. You simply open the game and jump right into account without any downtime. That's basically what makes these games so appealing - you don't have to invest an awful lot of time into them.
Are Hyper-Casual Games Profitable?
They definitely can be quite profitable, yes. Remember the $200-million Goldman Sachs investment we mentioned at the beginning of this article?
Now, although the typical per-ad revenue type that most of these games rely on is quite tiny, it can quickly add up due to the huge number of people who download hyper-casual games.
There's no doubt that there's money to be made in this niche... a lot of money. Just consider the huge amount of downloads these games get - you can potentially attract millions of players that will make your revenue explode.
How Do You Monetize Hyper-Casual Games Then?
In-app ads - that's what primarily drives the revue for most hyper-casual titles out there. The main reason for that is the simplistic nature of these games that transfers to their simple in-app economies.
However, you have to implement the right ad format for optimal revenue. Here are the 2 main factors related to your game that you have to take into account when choosing an ad format:
- The overall # of sessions/day
- The average session length
It's safe to say that hyper-casual games are here to stay and their constantly increasing popularity testifies to that.
In essence, they fill a particular gap in the gaming world as more and more people seem to dive into such very casual-friendly games.
And since we live in a super hectic and fast-paced world, it's easy to see why we'd prefer to play less-demanding and not as complicated titles.
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